The 4-step process that establishes the foundation for commercial growth at scale.
The Commercial Acceleration Foundation phase starts with an assessment of your organization’s readiness to take advantage of the many digital possibilities for generating growth. What tech stack are you using? Which current medias and social channels are you on? What content do you have or are able to produce? How do your internal processes fit together? And what types of in-house skills are available? We expose any gaps and find ways to fill them – without the need for big, new investments.
We evaluate your existing sales funnel and customer base and set up alternative growth scenarios based on industry benchmarks and your current sales- and conversion-metrics –and no, we don’t start by asking about your budget or media spend, we start the other way around, asking what revenue you want – A, B, C or D? Then we calculate the media spend that will get you there. Finally we decide together what’s the most likely and feasible scenario to go for.
Based on the assessment and the selected growth target, we draw up a clearly defined roadmap for how to accelerate your activities and achieve your target. We finetune your existing technology and platforms, for instance, tweaking the way you use LinkedIn or Facebook, or making adjustments to your CRM. In this step, as in all previous steps, our specialists work closely with your sales and marketing teams to ensure all decisions are solidly anchored internally and can be easily fast-tracked and implemented.
Based on the roadmap we develop all elements needed to launch a full-blown digital campaign-program, from traffic-driving Google and SoMe ads to website content and email flows – including setting up relevant segments on relevant media platforms, like in Facebook Business Manager or LinkedIn Campaign Manager for instance. The entire plan is put together in our Campaign Interaction Design, a graphic overview of all content across all touch points that will ensure your consumers a seamless brand and product experience – and ultimately generate high-intent leads and win new customers.
Want to accelerate commercial growth? Benefit from our thoroughly tested approach and vast experience working with industry-leading brands.