The ‘Who’ and the ‘How’ of ABM

At BirdsAtFive, we are fortunate to work with some of the most forward-thinking B2B companies in the world. Together with them, we explore new ways to deliver Growth and if there is one thing, we have seen the last 12 months, it is a shift towards maximizing conversions with an account-based marketing approach.

Our hosts are Marius Skarpeid and Nicolaj Christensen.

Date: 
Date: Thursday, 16th  March, 9:00–10.00 (GTM+1)

Learning objectives:

• Setting the ABM team and R&Rs
• The main tools and channels used in ABM
• Common content formats in ABM
• How to develop and run ABM programs