BirdsAtFive Fireplace
Take a seat around our knowledge-sharing Fireplace and get enlightened. Here we'll share our B2B-secrets on how to accelerate commercially.
ABM Webinars
Power Hour #1
The ‘What’ and the ‘Why’ of ABM
Learning objectives:
- What is ABM and when ABM is relevant
- ABM strategies and types of ABM
- Key benefits and challenges of ABM
- Requirements and how to get started
Power Hour #2
The ‘Who’ and the ‘How’ of ABM
Learning objectives:
- Setting the ABM team and R&Rs
- The main tools and channels used in ABM
- Common content formats in ABM
- How to develop and run ABM programs
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