BirdsAtFive Fireplace

Take a seat around our knowledge-sharing Fireplace and get enlightened. Here we'll share our B2B-secrets on how to accelerate commercially.

ABM Webinars

Power Hour #1

The ‘What’ and the ‘Why’ of ABM

Learning objectives:

  • What is ABM and when ABM is relevant
  • ABM strategies and types of ABM
  • Key benefits and challenges of ABM
  • Requirements and how to get started
Watch here

Power Hour #2

The ‘Who’ and the ‘How’ of ABM

Learning objectives:

  • Setting the ABM team and R&Rs
  • The main tools and channels used in ABM
  • Common content formats in ABM
  • How to develop and run ABM programs
Watch here

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