At BirdsAtFive, we are fortunate to work with some of the most forward-thinking B2B companies worldwide. In collaboration, we explore new ways to deliver growth. As uncertain and unpredictable times lies ahead, many of our customers are initiating account-based marketing programs – to focus their budget and resource to what matters the most – potential new and existing customers.
Our hosts Marius Skarpeid and Nicolaj Christensen will take you through the fundamentals of ABM and when and why it is relevant to implement.
Date:
Thursday, 2nd March, 9:00–10.00 (GTM+1)
Learning objectives:
What is ABM and when ABM is relevant
ABM strategies and types of ABM
Key benefits and challenges of ABM
Requirements and how to get started
