Philosophy

BirdsAtFive was born during a moment of global uncertainty – in March 2020, when the world shut down due to Covid-19.

A few months later, OpenAI released its GPT-3 model, a groundbreaking leap forward that eventually led to ChatGPT. While others hesitated, we leaned in immediately. We had no legacy to protect, no fear of cutting off ‘the branch we were sitting on’, no anxiety about AI replacing humans. Instead, we held a firm belief that the future – as always – belongs to those who embrace technology and relentlessly pursue its opportunities.

In our case, the opportunity was clear: overcoming the "execution and capability gap" – meaning that we, better than ever before, could help B2B companies deliver the high-quality, relevant content needed to continuously satisfy their customers’ ‘hunger’ for inspiration and support throughout every phase of the buying process.

That mindset still defines us today. What’s changed is that we flipped the model: From an execution-focused consultancy powered by AI to an AI-powered SaaS platform, BirdieOS, supported by a consultancy: a team of experienced professionals helping our customers get the most out of the platform through fast, high-quality execution.