In the fast-paced world of B2B marketing, where we constantly focus on creating impactful initiatives and driving sales, there's rarely time to pause and appreciate the work behind the results.

But at this year’s Danish Digital Award, we made an exception. Together with Hempel A/S, we were proud to be nominated and to take home the silver award in the category “Best in Digital Demand Generation (B2B).”

This recognition means a lot to us. It demonstrates our commitment to delivering solutions that make a measurable impact on our clients’ commercial success.

In the award-winning case, the ABM program Specified to Last succeeded in reaching a non-buying but highly influential audience – developers, architects, and especially consulting engineers – in the booming Middle Eastern construction industry. The result? A 43% increase in pipeline value, among other notable outcomes.

With this recognition, we’re more motivated than ever to keep doing what we do best: helping B2B companies execute their strategy and generate impactful results.

If you're curious about how we can support the execution of your sales or marketing strategy, don’t hesitate to reach out to Mads Toft at mt@birdsatfive.dk.